Yorkshire-based e-liquid manufacturer, Doozy Vape Co, have announced the launch of a new Nicotine Salts range.
The Nicotine Salts range is a type of e-liquid that provides users a stronger hit of nicotine, resulting in faster absorption into the bloodstream compared to regular e-liquids.
The idea behind this type of liquid is to make consumers less reliant on traditional cigarettes which can eventually help them to stop smoking.
Sales of the new Nicotine Salts range are projected at approximately 150,00-175,000 bottles in the UK. The range will also be sold globally.
Doozy Vape Co hope the success of the new range will close the door to many companies that have taken advantage of the TPD (Tobacco Products Directive) loophole of selling 0mg nicotine e-liquid without providing any compliance or doing any form of testing to ensure the safety of the liquid before introducing it to the market.
Speaking ahead of the upcoming launch, Doozy’s founder and CEO, Imran Ismail, commented:
“We have listened to customer feedback and decided to launch this highly anticipated product because it provides users with the required dosage without using as much liquid. This means consumers will simultaneously save money and see significant health benefits by enabling them to reduce the amount they smoke or ultimately quit the habit.”
Doozy Vape Co’s new Nicotine Salts range will be launched at the Vape & Juice store in Southend, Essex, one of the largest vape stores in the UK.